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About Kick It California

Kick It California provides free, evidence-based tobacco and nicotine cessation support statewide.

Learn more about our partners and impact: CTCP Tobacco Free CA, First 5 California, and our program reports. You can also visit ASQ.

Kick It California Is

Clinically Proven

Our coaching protocol focuses on motivation, planning, and skill-building, and has been tested in large randomized trials.
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Culturally Sensitive

We offer coaching in English, Spanish, Mandarin, Cantonese, Korean, and Vietnamese with ongoing cultural-awareness training.
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Broadly Trusted

We partner with clinics, healthcare systems, and call centers, with secure referral workflows and provider support.
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