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Choose your approach and start quitting today.

Kick It California provides personalized support to help you quit tobacco and nicotine in a way that fits your lifestyle. Take control of your journey by selecting from our expert one-on-one Quit Coaching, engaging text programs, or empowering self-help materials.

Every option is designed to give you practical, science-based guidance, so you can choose what works best for you and start building a healthier future today.

You Can Quit. We Can Help.

Real Stories, Real Success

Since our beginnings, Kick It California has assisted over 1 million Californians on their journey to quit tobacco. Our free services, including one-on-one guidance from our expert quit coaches, are designed to provide you with the personalized support you need.

"The free quit coach service was a game-changer. My coach was so understanding and helped me create a plan that actually worked. I couldn't have done it without their support!"

- Sarah M., San Diego

"Kick It California's resources made quitting feel possible. Knowing it was a completely free service, with professional coaches and materials tailored for Californians like me, really helped."

- David R., Fresno

"I'm one of the million they've helped! The text program kept me on track during tough cravings, and the quit app was like having a coach in my pocket. So grateful for these free services."

- Maria G., Los Angeles