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Choose your approach and start quitting today.

Kick It California provides personalized support to help you quit tobacco and nicotine in a way that fits your lifestyle. Take control of your journey by selecting from our expert one-on-one Quit Coaching, engaging text programs, or empowering self-help materials.

Every option is designed to give you practical, science-based guidance, so you can choose what works best for you and start building a healthier future today.

You Can Quit. We Can Help.

Real People, Real Stories

Since our beginnings, Kick It California has assisted over 1 million Californians on their journey to quit tobacco. Our free services, including one-on-one guidance from our expert quit coaches, are designed to provide you with the personalized support you need.

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So grateful for these free services. The text program kept me on track during tough cravings. The quit app was like having a coach in my pocket.

- Hannah

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I called Kick It California. The coaches there were great. They helped me with a plan and gave me support along the way. It was free and it worked!

- Christian

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Your self-help materials were very helpful. One of the strategies I used was asking my dad to do more things with me because I knew I wouldn't vape around him.

- Sara

A supportive phone call helped a long-term smoker quit by using a simple strategy. Spend more time with a loved one they wouldn’t smoke around.

- Antonio