Kick It California
Ready to quit tobacco or nicotine? KIC offers free, evidence-based support to help Californians take control and start their journey toward a healthier, tobacco-free life. Take your first step today.
Phone Coaching
Connect one-on-one with a certified quit coach for personalized advice and strategies to help you succeed.
Learn About Phone CoachingText Program
Receive daily motivational messages, practical tips, and craving support directly to your phone anytime, anywhere.
Enroll in Text SupportMobile App
Track your progress, manage cravings, and access helpful resources on the go with our free Kick It Quit App.
Discover the AppThe Science of Quitting: Our Proven Approach
Our program isn't just supportive – it's smart. Built on decades of clinical research and behavior change science, we equip you with the strategies that work.
Completely Free
All services, coaching, and materials are provided at absolutely no cost to you.
Expert Coaches
Imagine talking to someone who truly gets it. Our coaches understand the science of changing habits for good.
Personalized Plans
Your story is your own, and your quit plan should be too. We will tailor it to you.
Unwavering Support
You’ll have a team that believes in you, providing encouragement and support every step of the way.
Real Stories, Real Success
"The free quit coach service was a game-changer. My coach was so understanding and helped me create a plan that actually worked. I couldn't have done it without their support!"
- Sarah M., San Diego
"Kick It California's resources made quitting feel possible. Knowing it was a completely free service, with professional coaches and materials tailored for Californians like me, really helped."
- David R., Fresno
"I'm one of the million they've helped! The text program kept me on track during tough cravings, and the quit app was like having a coach in my pocket. So grateful for these free services."
- Maria G., Los Angeles
The Kick It Mission:
A Healthier California
We provide free, accessible, and effective cessation services, fostering inclusiveness and respect for all Californians seeking a life free from tobacco and marijuana. Your privacy and trust are paramount.
Choose Your Path to Quit
Find direct pathways to cessation programs and essential resources tailored for immediate action based on what you use.
Quit Smoking
Ready to quit smoking for good? You don’t have to do it alone. Call our expert coaches to create your personal quit plan.
Quit Vaping
Quitting vaping is tough. Download our free mobile app to track cravings, watch your progress, and get helpful tips on your phone.
Quit Smokeless
Let’s say goodbye to smokeless tobacco. Sign up for our free text program to get daily motivation and helpful advice sent to you.
Quit Marijuana
Have questions about quitting marijuana? We have answers. Chat live and confidentially online with one of our trained counselors to get support.
Listen to a Sample Call
Want to know what support sounds like? Listen to a sample call and see how our coaches guide real people toward a tobacco-free life. Listen now and take the next step with confidence.
Have you thought about how much you spend on tobacco or cannabis?
Whether it’s cigarettes, vaping, smokeless tobacco, or marijuana, those costs can add up fast. Using just one product daily could mean spending about $1,916 a year. That’s nearly $96,000 over 50 years. Imagine all the possibilities if you put that money toward your goals instead.
Estimate Your Savings
See how much you could save by quitting. Prices are California estimates for 2025.
Estimated Savings:
$0.00
Disclaimer: This calculator provides an estimate only. Actual savings may vary.
Is Marijuana Addictive?
Yes, it is possible to become addicted to marijuana and some people develop Cannabis Use Disorder. The following can put you at a higher risk:
✅ Starting to use marijuana as a teenager.
✅ Being a heavy user (using more days than not).
✅ Using marijuana with high levels of THC.
Cannabis Use Self-Assessment
A Legacy of Helping Californians Thrive
Our journey began nearly 30 years ago, and we've evolved with the needs of our community, always committed to providing leading cessation support.
Foundation
Launched as CA Smokers' Helpline, a pioneering statewide quitline.
Expansion
Added multilingual services to reach diverse communities.
Research & Leadership
Published key research, helped form NAQC (North American Quitline Consortium).
New Challenges
Launched teen programs (e.g., MyStrength / No Butts) and addressed the vaping epidemic.
Holistic Support
Expanded to include marijuana cessation and rebranded to Kick It California, reflecting broader services.